Further proof of the growing stature of Fiat Chrysler Automobiles’ flagship dealer Motor Village UK was seen on the 8th February when it received the top honour for Best Dealer Website in the 2018 AM Awards.
The accolade, presented at a glittering ceremony in Birmingham’s International Convention Centre, recognised the innovation, design, customer impact and popularity of the London-based Motor Village’s website, which was launched last summer following a major redesign and redevelopment by automotive marketing agency Visarc.
With so many aspects to the Motor Village core proposition, and with the need to cover all the FCA brands: Fiat, Alfa Romeo, Jeep and Abarth, there was a huge design challenge to solve.
Key to this was ensuring customers visiting the website were able to find the information they were looking for on the new or used vehicle they were interested in. Aftersales and fleet customers also had to be included in the planning, while copy had been written with the customer in mind and with a focus on quality, along with inspirational video and images to inspire interest and, ultimately, a purchase.
All of these elements were considered and recognised by the AM Award panel of judges, which included Stephen Briers, editor-in-chief, AM; Tim Rose, editor, AM; Jeremy Bennett, associate editor, AM; and a selection of leading directors, executives and consultants from across the automotive industry.
“The 2017 iteration of Motor Village’s website sees the brand clearly represented, with an ease of user navigation across new and used cars, aftersales and fleet a benchmark for the industry,” says Stephen Briers.
“In its design the website clearly demonstrates excellent page layout, structure and hierarchy of content – while imparting a message of brand strength. Copy tailored to consumers is supported by a host of video and images to inspire enquiries and lead generation. An eye on SEO performance rightly influenced site structure, architecture and content development.”
“We are delighted to receive this highly important award from such an esteemed panel of expert judges,” says Rob Calver, managing director, Motor Village. “We have made the website very dynamic with some excellent videos, so that potential customers can see and hear our cars in action.
“We are in the process of adding a Used Car module, and will continue to develop and update the website. I am confident that it will lead to increased interest in our products and hopefully, some additional sales.”
Francesco Gamberini, Managing Director of Visarc said, “Our aim with the Motor Village website was to ensure we created a strong online presence which would be informative, appeal to customers and drive traffic. This is a great website, modern, visually striking and engaging. The AM Awards are very prestigious within the car industry, so of course, we’re over the moon to have won.”
Motor Village has branches in central London (Marylebone) and Croydon, and operates a service centre in Battersea, London.