Motor Village UK has been chosen as official car partner for one of the best-known retailers in the world, Harvey Nichols.
The Fiat Chrysler Automobiles’ flagship UK dealer will supply the luxury department store chain with vehicles for its entire winter campaign – a celebration of Italian style in the UK entitled ‘Britalia’ – which runs from now until the end of the year.
Harvey Nichols, whose own flagship store is in London’s Knightsbridge, has linked up with Motor Village UK for a series of exciting and high-profile events including a wine tasting evening at the Italian Embassy, a VIP cocktail reception, a Christmas party media promotion, and several in-store product placements.
During November, a selection of passenger cars from all the FCA brands will be represented outside Harvey Nichols’ Knightsbridge store, including the Fiat 500 Riva and 124 Spider, Abarth 595C Competizione and 124 spider, Jeep Grand Cherokee and Renegade and Alfa Romeo Giulia and 4C Spider.
At the official launch of ‘Britalia’ in Harvey Nichols’ stylish Fifth Floor Bar, Motor Village displayed two Fiat 124 Spiders, and supplied five additional Fiat 500X as official shuttles for VIP customers and guests.
Additionally, Harvey Nichols’ website features a promotional video for Italia Independent sunglasses in which director Lapo Elkann is seen driving a Fiat 500 Riva and visiting the Motor Village UK London showroom.
Click here to keep upto date on the various events as part of this exciting partnership.